The Power of Video: Using YouTube to Market Your Business
Video is one of the most powerful means of putting information online. Why? Well, ask yourself this. What do people do more often, read books or watch television? Obviously, it's watch television because most people don't want to read. They're lazy and they like to be entertained.
If you look at YouTube, what are the videos that have the most views? They're entertaining, or they're providing information. They entertain; they're funny or controversial. Now, the other videos that get a lot of views are videos that provide great information in a way that gets people's attention. For instance, if you do a search on Google or YouTube to figure out what causes the popping sound when you crack your neck, back or knuckles, you will find a chiropractor answering the question, "What's that popping sound?" It has over 120,000 views.
That's because people want to know what that popping sound is when the chiropractor adjusts them. Whenever you answer questions that people want know, it increases the video ranking. When you post a video you want to be sure to title it with the information of how people will search for it.
For instance, going back to our “dentist in Atlanta” example, you would want to put "Atlanta Dentist Explains Why Root Canals Hurt." That way you have the geographic identifier, you have the dentist part, and then you have what the description of the content. You also want to put in keywords and tags so that it gets people's attention and can possibly show up in the search engines.
The real value of video is having people find it in local searches, and it also provides you with tons of content that you can use to post on social media platforms.
What we've discovered is there's a lot of different ways to make videos. You can use animoto.com where you simply put pictures in, and it'll actually add music and create a video for you. You can make videos with using PowerPoint or Keynote, which is like PowerPoint for Mac. The simplest and easiest way to make a video is to use a very small camera and record yourself answering questions that they get asked all time. These are called frequently asked questions. When you post these FAQ videos you will see favorable results, because people are usually looking for answers to these questions online.
Videos are very search engine friendly and can rank on the first page rather quickly with the right titling and tagging. Of course YouTube is the biggest video sharing site and the second largest search engine on the planet so it is very important to have your videos uploaded there, but YouTube is not the only player in town. It's also very beneficial to put videos on other video sharing sites like Vimeo, Viddler, Kewego, and more. There's a ton of them out there. You can simply do a Google search for video sharing sites, and you'll get an entire list of all the places that you can post videos.
Getting Started – To get started using YouTube, you will first need to create your channel. This step may require a little time, but the effort you put into creating and customizing the channel to suit your business will be well worth it. When you customize your channel, you should include your logo and customize the colors to those related to your logo and business. This will give your channel a customized look and help it be recognized by those familiar with your brand. During the initial setup phase, you should include the option of allowing users to subscribe to your channel. This will ensure that your target market is receiving your latest videos.
Types of Videos – Now that you’ve created your channel, you’re probably wondering what types of videos to begin posting. The best types of videos for businesses tend to be how-to videos and FAQ videos. These types of videos will allow you to show your subscribers how to use your products in the most effective manner. You can also show uses for your products that your customers may not be aware of. How-to and FAQ videos are also a great way to drive traffic to your website.
Sharing – When you create your YouTube channel, you will then be able to share your videos across your other social media pages. Posting your videos on your Facebook page is a great way to show your customers that you are on YouTube and that your videos have something to offer. You can also share links to your videos in your tweets, which will help expand your subscribers to your YouTube channel.
Feedback – Each time that you post a new video, you can gain valuable feedback. Your customers will be able to leave comments about your video, products, or tips that you included in your video. This is a great way for you to see what is working and what you may need to change.
Online Visibility – YouTube is also a great way for businesses to increase their online visibility. When someone searches for a product or service that you offer or have mentioned in a video, your link will be presented in those search results. To truly benefit from this, you should be sure to include relevant keywords in your video titles. This will help increase the visibility of your videos and gain valuable exposure for your business.
4 Billion Views a Day
Each Second 1 Hour of Video is Uploaded
Each Month there are 800 Million Users
YouTube has had over 1 Trillion Views
YouTube Mobile has 600 Million Views Each Day
Google bought YouTube in 2006 for $1.65 Billion
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