Are you looking to gain more value for your business? Watch this video to learn 3 Reasons Why to Switch your Group Discount Deal to Facebook Ads to grow leads, sales and profits

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3 Reason Why You Should Consider Switching Your Groupe Deal to Facebook Ads

Groupon has a place in the market and they have helped many small businesses attract new customers. You may have even been one of them. So, ask yourself this: did you stay as a customer or just grab that coupon and just look for the next deal?


That’s what a local spa asked themselves and made the decision to switch their Groupon promotions to Facebook Ads. After only 30 days of running their exact same promotions they were running in Groupon, they were able to generate over 200 new high qualified customer opportunities!

They also reduced the cost per lead from $42 (using Groupon) to $8. That’s a 70% decrease in cost! And the best part of all, is that it resulted in more membership sign ups and more returning customers. This works!  


Here are 3 reasons why YOU MAY WANT TO CONSIDER SWITCHING FROM GROUPON TO FACEBOOK ADS FOR ATTRACTING NEW CUSTOMERS


Reason#1

YOU can actually target your right customer with Facebook’s targeting capabilities. You can target based on location, age, gender, interests and more!

With Groupon, you just can’t do that. FIRST,  you cannot be specific on the audience you want to target and SECOND, you end up attracting mainly bargain hunters, who for the most part only care about the deal, so it will be challenging to retain them long term.

As you can see, the front end sale is just a small portion of the full potential. When you build long lasting relationships with your customers, you can maximize the lifetime value of your customers. If you know how to fish for your ideal customer, it will be easier to take them to the top of the value ladder.


Do you know how much a customer is worth to you? For your convenience, we have a lifetime value calculator and a group deal calculator.


Reason #2.

With Facebook you can retarget customers that have visited your website. This means you can reach people who have already been to your website at least once, and therefore are that much closer to taking action.

Retargeting also allows you to reconnect in a meaningful way with people who, for one reason or another, cared enough to visit your site in the first place.

On average, you’ll be able to get back in front of 84% of your tagged traffic for total of 10-18 additional exposures per month.  You cannot do that with Groupon customers that purchased the deal, but for a reason or another, didn’t redeem it.

Reason #3

With Facebook, you can create campaigns specific to each market. When you target everybody, you target no one. Instead of a promotion that is for ALL you can create campaigns based on your target segments. For example, you can package what you’re offering toward a specific audience of your market (for example women over 45 years of age that do yoga and listen to country music located in your zip code) and focus on their Desired End Results they will specifically get after using your products or services.

The closer you get to that desired end result, the better you’ll do in business. Package your products toward that result, so that you’re always meeting the needs of your clients.


In Summary

Replicating your current Group Discount deal, but offering it through Facebook has clear advantages.

First, You can target your dream clients. Using Facebook Target Audience, so you can attract higher paying customers who will have higher chances of returning for more.

Second, You can take advantage of the retargeting feature so you can talk to people that have already visited your websites and get more conversions.

Third, you can create specific campaigns for specific segments, which will put you closer to their desired end result.

Make sure download our 3 STEP GUIDE ON HOW SMALL BUSINESSES CAN GROW THEIR PROFITS WITH FACEBOOK ADS. This will give you a good start.


Book a 30 minute free strategy session so we can show you seven steps we use for a highly effective campaign that will bring you a constant flow of qualified customers. We can see if we fit, & if not, we can point you in the right direction.


 

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REACH YOUR GOALS.