During this dynamic workshop you will learn:
✔️ Foundations of online marketing. We’ll cover the basics of today’s digital landscape including Search Engine Optimization (SEO), Search and Display Advertising, Social Media Advertising, Mobile Advertising, Programmatic, Location Based latest digital marketing trends.
✔️ How to promote your business effectively online based on your business goals and buyer persona to create strategies that are integrated, relevant, personalized and customer centric.
✔️ How to create a marketing plan that focuses on the buyer’s journey to help create a well crafted
✔️Evaluate the best tools to help support marketing strategies to help you track and measure your return on investment.
✔️ How to create a roadmap and action plan so you can implement all you learn.
✔️ How to measure your marketing ROI with our Marketing ROI Calculator.
At the end of the workshop you will leave with the exact Marketing Plan and Action Plan you need to start running achieving your goals.
Ratcliffe Art + Design Incubator is an initiative aimed to promote and foster socialentrepreneurship and innovation amongst upcoming FIU artists and designers.